Challenge

Reed Online provide web and app services for both jobseekers and recruiters. Over the course of a 10-month engagement, I was based full time on the client location, to support the design team during a product overhaul and business restructuring. 

Approach

At a critical crossroads for the future, I was part of the team drafted in to conduct a 6-week discovery period of intensive research and interviews across the business to identify issues and ways of working for digital transformation. This resulted in a full company team restructuring. 

Following this, I led collaboration with the design, development and product teams to coordinate design assets, tooling and processes. A design system was setup, the design tool stack was reconsidered and design sprinting was introduced. 

I worked closely with the design team to develop their in-house capabilities and build cross-team relations. This including hands-on training on design sprint methods, ideation, user testing and design system management.  

Team siloes was a key issue, so I instilled numerous methods to boost communications, such as sharing sessions (eg. Show & tell, lessons learnt), as well as preparing and hosting numerous workshops and hackathons.

Throughout the engagement, I also worked on and led numerous design projects to continuously deliver improvements to the company’s digital products, while embedding new ways of working.